About
Hi. I'm Andrew Pritchard and this is my website, where I write about small businesses
and the issues they encounter with their advertising and marketing. A few other
topics may crop up now and again, but it's mainly about advertising and growing
small businesses.
About Andrew Pritchard
I'm the principal of Inspire Consulting,
a Michigan-based advertising agency, where I work with a bunch of incredibly smart
people. I'm also really fortunate that my work brings me into contact with some
really great businesses and the even greater people who run them.
My work is centered around the web and specifically trying to get small businesses
to market online profitably, but I also do a little bit with print advertising and
direct mail. Copywriting is my forté, but I'm also pretty handy when it comes
to the technical malarkey like XHTML, CSS, and ASP.NET... thankfully now though I
have employees who are way better at that stuff than I ever was.
Social Stuff
You can find me on a handful of social networking sites:
Of course, you can also contact me directly
too.
If I Haven't Bored You Yet...
I've lived on three continents (born in
Scotland, grew up in Australia,
now living stateside) and
I love to travel. I was educated at Scotch College,
Melbourne and the University of Michigan, Ann Arbor.
Outside the office, I love hanging with friends and family. I also play a mean game
of golf, am pretty handy on the
squash court, slightly
less handy on the tennis court,
completely reckless on either a surfboard
or a snowboard, and a rank amateur photographer.
Great food is a passion, beer is rather tasty, and in wine there is truth... how
much truth depends on the bottle.
Any time I can get to Melbourne,
Edinburgh,
London, Chicago,
New York, or Vancouver
I leap at the chance. But my main haunts are in the
Birmingham/Royal Oak
area, where I occasionally weird-out the natives by wearing my kilt out to the bar.
I try to read whenever possible. Publications of choice include
The Economist, the BBC website,
Crains, and the Harvard Business Review,
although typically there are several issues of each scattered throughout my home
and office waiting to be read.
Technical Stuff
While most people don't care, there are those who love to know how stuff works.
For the three people that applies to here goes...
The site is marked up in common, garden variety, valid XHTML, which is subsequently
spiced up with a liberal sprinkling of CSS seasoning. The backend stuff is powered
by a chopped up, sliced and diced installation of
Subtext, the best ASP.NET blogging platform money can buy (kudos to
Phil Haack et al for making that possible).
Comment Avatars
If you're wondering why there a small pictures next to each comment, here's your
answer.
This site uses the Gravatar service
to provide a more personalized feel to the commenting experience. You can get your
own icon, photo, or whatever by signing up on the
Gravatar site. Yeah, it's free. Then anytime you post a comment on this
blog or any other that uses the service, your icon will appear. Neat!
Related Sites
Inspire Consulting is my business.
The Decanter.com is a wine-related site that's
on the back burner. Hopefully I can find time to turn the heat up on it sometime
soon. I dabble in a couple of other businesses and ventures and may post those later
as they roll out.