One of the first things we notice about most small business websites is that they appear to lack focus, clarity, and direction. Many of them try to appeal to everybody rather than to a targeted market, others appear to have been thrown together with little thought at all and amount to nothing more than an online business card. These are all symptoms of poor planning.

For a website to succeed, for it to really contribute to your business' success, you must devote some time to planning and developing an effective strategy.

At a minimum, your plan should cover what your site's purpose is, who its intended audience is, and what action you want your visitors to take during or after their visit.

Continue reading Creating Effective Websites: Planning and Strategy...