Most small business websites have very poor content. In fact, the majority of sites have downright atrocious content. By content, I am referring to the words that appear on a site and the information communicated.

When a typical small business owner decides that his or her company needs a website, they will put a lot of thought and effort into the design, sometimes spending hours on it personally, or in other cases hiring a designer so that the site looks really "professional". In almost every case, however, the content will be an afterthought, sometimes thrown together at the last minute, or recycled from the business' brochure, which itself was probably thrown together with very little thought.

Continue reading Creating Effective Websites: Content...