Design is usually the first and only thing a business owner thinks about when he or she plans a new website, and for good reason. The design is the most visible element of the site. If people don’t read anything on the site they will still form an impression of the business based on the design. A bad design is like showing up to a meeting with a client sloppily attired. A bad design will make a bad first impression, and these days if your website makes a poor impression, visitors won’t be sticking around for very long.

At Inspire Consulting, we frequently remind clients that the design is not the most important element of a successful website. A good design won’t make your site successful on its own. A bad design won’t necessarily ruin it. By no means, however, are we suggesting that design is unimportant. Nothing could be further from the truth. Along with planning and strategy, content, and visibility and accessibility, design is one of the four key components of a successful site.

So what are the factors you must bear in mind when considering the design of your site?

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