Disregard conventional "wisdom" when it comes to marketing. Forget "K.I.S.S." (Keep It Simple Stupid), ignore "less is more", and throw out "short and sweet". With sales and marketing, the more you tell, the more you sell.

Think about your last major purchase. Maybe it was a new High Definition or Plasma TV. Maybe it was a new car.

Did you simply walk up to the first model you saw that looked nice and buy it? Or did you look at a variety of models, read brochures, ask questions of the sales staff, research online, ask a knowledgeable friend's advice, and arrange a test-drive or product demonstration?

Most people do the latter.

Continue reading Educate Your Customers...

The fourth quarter of each year presents a huge opportunity for many businesses. Consumers often spend more as they prepare for the holidays, and many businesses increase their spending in the fourth quarter as they prepare for the new year.

All of this can mean increased sales for you and me… but only if your marketing is effective.

So how do you get your marketing in shape? Simple. Set some goals for the quarter and create a plan to take you there. The following is a list of some activities that you might want to include as part of your fourth quarter marketing efforts.

Continue reading Gear Up Your Marketing for Fourth Quarter...