What's the single most important factor in the success of a marketing campaign?

How clever the advertisements are? How good the product or service is? The price being charged?

If you said "none of the above", then I have to agree with you. The most important factor in marketing is targeting.

You simply have to know what to sell, and to whom to sell it.

If you're selling something that doesn't appeal to the people you're speaking to, then you can forget about a good return. Regardless of how good your product is, regardless of how brilliant the advertisements are, and regardless of the price you're charging, if your targeting is off, then your whole marketing campaign will be missing the mark.

Continue reading Take Dead Aim at Your Target Market...