Andrew Pritchard

Tracking Your Campaigns with Google Analytics 0

Tracking Your Campaigns with Google Analytics

The combination of Google Analytics and Google AdWords has done wonders for small business advertising. By enabling small business owners and non-technical staff to set up search advertising campaigns with relative ease, and by...

Is Your Website Mobile Friendly? 0

Is Your Website Mobile Friendly?

Are you looking at your website the way your customers are? If you’re only viewing and testing your site on computers (i.e. desktops and laptops), the answer is no—and it could spell problems for...

Small Business Website Checklist 0

Small Business Website Checklist

Most small business websites suck. There’s no getting around it. Whether it’s due to a lack of budget, lack of taste, or too much faith in an incompetent development team (your business partner’s nephew,...

Simple Tips for Creating a Brochure 8

Simple Tips for Creating a Brochure

Brochures are essential sales and marketing tools. Even in today’s increasingly digital world, printed collateral such as brochures and catalogs play a vital role in marketing your products and services. And although you may...

5 Rules for Great Marketing 0

5 Rules for Great Marketing

Does your business have all the customers it needs? Does it have a potent marketing system that reliably goes out into the marketplace and brings in profitable business? Most businesses don’t. But marketing effectively...

Take Dead Aim at Your Target Market 0

Take Dead Aim at Your Target Market

What’s the single most important factor in the success of a marketing campaign? How clever the advertisements are? How good the product or service is? The price being charged? If you said “none of...

Educate Your Customers 1

Educate Your Customers

Disregard conventional “wisdom” when it comes to marketing. Forget “K.I.S.S.” (Keep It Simple Stupid), ignore “less is more”, and throw out “short and sweet”. With sales and marketing, the more you tell, the more...

Gear Up Your Marketing for Fourth Quarter 0

Gear Up Your Marketing for Fourth Quarter

The fourth quarter of each year presents a huge opportunity for many businesses. Consumers often spend more as they prepare for the holidays, and many businesses increase their spending in the fourth quarter as...

Creating Effective Websites: Design 0

Creating Effective Websites: Design

Design is usually the first and only thing a business owner thinks about when he or she plans a new website, and for good reason. The design is the most visible element of the...